When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results.

One of the key elements to Internet and Online marketing is identifying your target market. Who are they, how old are they and most importantly where are they located? With the advent of more advanced geo-location software systems being used by Google we are now able to target very specific markets with our online marketing campaigns. The first step in this process is to write down and identify your market with the 3 questions I have listed above. Once you have done that then you should consider the following and address them in order to hone in on your target search engines and then consequently your target market.