For the uninitiated, the term broadband phone is loosely used to describe the technology currently available where one can make telephone calls from a telephone system that sends the voice signal over your internet connection. The call may terminate at a regular phone line or another broadband phone.

It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose presence is local, it may be useful for current customers who may want to contact the business while travelling.