In the summer of 1954,four hundred wealthy businessmen were invited to hear about a joint venture proposal. Hands were shanken, coffee was served and for the next few hours,behind closed doors,P&L statements likely the future of how this venture would play out.
History would show that this was one of the sweetest deals ever offered in business and those that embraced this idea would make thousands of times their original investment... all that joined the ventures would make millions.
This was not a naive group of wet-behind-the ears dreamers.
awestruck by the thought of sudden riches,or easily swayed by emotion.
No,this was a hard-nosed bunch,used to to dealing with bankers and politicians.
Here were the captains of their industry, being offered the deal of a lifetime. Their reaction is what is fascinating. How many jumped at the deal?
How many of those original 400 had the foresight to run with this deal... and beat out the competition?
As it turns out,exactly three.
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